Content Development for the Web Designer

A web designer often spends months on site development. Say that after all these months the colours for your new design shimmer, the layout reeks with perfection, and the navigation moves your test viewers to grateful tears. However, the content falls short. Do you hire a pro writer and editor to help, or can you modify the content yourself? Can a person design AND write? Of course! With the grammatical rules contained in this article, your content could shine as brightly as your design.
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Overview

How to Develop an Internal Editor

For this article I chose to critique two 2005 Webby Award nominees to illustrate several methods meant to improve your online content. I believe that the designer who compares his or her work to winners rather than losers learns more about how to do things “write.” Despite the excellence offered by the choices below, I still discovered ways to improve the content based on English grammatical rules. While writers often break rules (myself included), sometimes a few tweaks go a long way to dramatize ordinary text.

Linda Goin

Linda GoinLinda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.

Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.

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