Perhaps you never realized that there’s a connection between billboard and Website design. The layouts are similar in some instances, and the execution of the elements and principles of design contained within these two mediums is identical. In addition, viewers scan rather than read billboards and Websites, so these two mediums present a similar design problem: How to get the reader absorb your material in a limited time. This article presents the fourth project in this portfolio series where
The Portfolio Project: Billboard Design
PORTFOLIO PROJECT: Billboard Design. Billboards can be blights on a landscape, but continue to present a valid marketing medium for many industries in what is known as “outdoor advertising.” This design project is a perfect study for Website designers, as it forces the designer to consider how a reader scans a message while whizzing down a highway, similar to how a reader scans a Webpage while surfing the Internet (Al Gore would love this analogy).
TOOLS: Any computer graphics program that allows you to produce image files; sketchbook and notebook for concepts; list of elements and principles of design (a list of principles of design is included at the end of this article); a basic knowledge of colour schemes and typeface design.
WHAT YOU’LL ACCOMPLISH: This tutorial will encourage you to think creatively and analytically about merging type and images in an oversized format, a design problem that increases your ability to think and work minimally in a medium where viewers have a limited time frame in which to view your message.