This article presents the second project in this portfolio series, a poster design that demonstrates your skills at merging type and image elements in an enlarged print format.
The Portfolio Project: Poster Design
PORTFOLIO PROJECT: Poster. A poster is typically a printed paper announcement that is publicly displayed and that functions as a promotional tool for a product, an event, or a sentiment or cause through image and text. A poster's principal task is to be noticed: it must attract attention and influence the viewer.
TOOLS: A graphics program that utilizes layers and sometimes Pantone Colours (PMS – Pantone Management System), since this is a print project; sketchbook and notebook for concepts.
WHAT YOU’LL ACCOMPLISH: This tutorial will encourage you to think creatively and analytically about merging type and images in a print design through a brief history about the poster, elements contained within posters, various layout options, and target markets.
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
