Google to offer advertisers click fraud stats
Google will offer advertisers insight in the number of invalid clicks on their ads with changes it's set to make to its AdWords system.
Industry reports say fraudulent clicks range from 14.1 percent to 14.6 percent to as high as 20 percent of total clicks.
Google sais its goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about wildly exaggerated figures will be able to see now what Google is doing to protect them.
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