Apollo: Flash to go beyond the browser

According to Cnet.com, Adobe is working on client-based software that will run Flash applications separately from a browser, whether online or offline. The company is working on a project code-named Apollo, which will let applications written for Adobe's Flash presentation software run without a Web browser.

New Flash player and update on handling active content

Adobe has released a new Flash Player and a workaround for interactive Flash movies that are affected because of the most recent Eolas patch that Microsoft was forced to implement in the latest version of Internet Explorer.

Flash Reader for mobiles
In a recent interview Shantanu Narayen told Reuters Adobe expects to see increasing revenues from the sale of its main products for use on mobile phones, its president and chief operating officer said on Thursday.
After Acquiring Macromedia, what's Next for Adobe?

Knowledge@Wharton has got a great interview with CEO Bruce Chizen from Adobe.

The interviewer spoke with Bruce Chizen about the details of the Macromedia acquisition, Adobe's plans for integrating Macromedia's technology to develop the next-generation application platform, and his views on the challenges presented by Microsoft.

Adobe states the importance of the designer and developer community

Following the acquisition of Macromedia, Adobe is increasing their efforts to create community outreach programs to continuously improve their relationship with designers and developers across the world.

Flex 2.0 Beta 1

Adobe/Macromedia has got some interesting videos on the recently released Flex 2.0 Beta 1.

Adobe Flex 2.0 delivers an integrated set of tools and technology enabling developers to build and deploy scalable rich Internet Applications. Flex provides a modern, standards-based language supporting common design patterns and includes a client runtime, programming model, development environment, and advanced data services.

 

Adobe offers further details on Intel plans

Adobe has confirmed that Creative Suite applications will, in the future, be compatible with the Intel-based Macs. While the company did not give specific release dates, they did offer more details on their newest Mac OS X beta release and its other applications, including those recently purchased from Macromedia.

Macromedia Flash Player Version Penetration
Flash Player 8 is adopted widely by internet users. Figures of a world wide survey indicate that the player is already installed by around 50% of the worlds internet population (except for Asia).
Adobe Acrobat 3D

Adobe Acrobat 3D Extends Visualization and Publishing of 3D Designs. The new desktop software helps to extend document-based 3D design collaboration capabilities.

Using Acrobat 3D and harnessing the reach of Adobe Reader®*, extended project teams can more quickly, securely and cost-effectively drive to completion critical communication processes that require 3D visualization.

Google brings radio advertising to AdWords advertisers

Google Inc. announced it has agreed to acquire dMarc Broadcasting, Inc., a digital solutions provider for the radio broadcast industry.

dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements. 

In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

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