Google Inc. announced it has agreed to acquire dMarc Broadcasting, Inc., a digital solutions provider for the radio broadcast industry.

dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements. 

In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

The Flash Lite 2.0 update for the Flash 8 Authoring IDE can be downloaded at the Adobe Labs. Furthermore there is a recorded seminar by on Flash Lite 2.0. And JesterXL has created a great Flash Lite 2.0 sample; the Flickr flash lite application. 

Adobe announced the completion of its acquisition of Macromedia, Inc. The transaction was finalized on Saturday, Dec. 3, 2005. The combination of Adobe and Macromedia creates one of the world's largest software companies. The move accelerates Adobe's strategic initiative to advance a powerful software platform, based on PDF and Macromedia® Flash® technologies, that scales from mobile devices to high-end servers.

The gamesfactory.net has a great article on ActionScript 3. The new version of the language makes many fundamental improvements that will elevate Actionscript to new heights in the coding world.

Flash Media Server 2 brings the power of the Flash Platform to web video. Macromedia announced the immediate availability of Macromedia Flash Media Server 2, server software that offers a unique combination of traditional streaming media capabilities and a flexible development environment for creating and delivering innovative, interactive media applications.

At MAX 2005,  Macromedia presented the newest version of Flash Lite (version 2.0.)

Jonathan Duran is convinced that this new version is quite a step forward for Flash mobile development.

Macromedia Flash Player is the world's most used software platform, used by over 1 million professionals and reaching more than 97% of Internet-enabled desktops worldwide as well as a wide range of devices. That’s more than the Windows media player. They reach 84,3%. The Flash 8 audience is now growing by five million people a day.

Macromedia launched their Labs site today, along with public alphas of Flash Player 8.5, Flex Builder 2 and the Flex Framework 2.

Mike Chambers reports on his blog that;

You can get notified the second that public alphas of Flash Player 8.5, ActionScript 3 and Flex Builder 2.0 are available for download. If you want to be notified, please sign up on the notification page.

Flash had the most successful launch of Flash in history and they're already working on the next version. It's too early to give away much information on the release, Mike Downey says.

The codename for the version 9.0 release of the Flash authoring tool is: "BLAZE".